- How can we find a specific piece of clothing the user is looking for?
- How can we offer multiple shop options with comparison for that specific clothing item?
When working in the fashion industry I realized a need: Have you ever caught yourself searching, shop after shop, for a specific piece of clothing or accessory, and could not find it? The problem I experienced myself and after talking to multiple people I noticed this is a very common problem. The interviewed friends, family, and co-workers that explained that they usually go shopping after noticing that they need a specific clothing item, either because they need it for an especial occasion, something they have is not good for use anymore, or there is a new fashion trend that sparked their desire. When start shopping, they lose a lot of time visiting multiple stores (online or physical) to find that item they have in mind. This journey often ends up in frustration without finding anything satisfactory or sometimes they end up buying a similar just so they can use it.